Lex Zard

researcher at Center for Law and Digital Technologies

Lex is a legal philosopher and a technology policy expert, working at eLaw – Center for Law and Digital Technologies at Leiden University. He specializes in the European Union (EU) regulation of digital platform providers with regard to online advertising, as well as legal and ethical frameworks for responsible use of Artificial Intelligence (AI). His Ph.D. thesis, “Power & Dignity: The Ends of Online Behavioral Advertising,” addresses the EU framework for the digital transformation of society and the attention economy.

The Attention Law

What recent developments in the EU law regulate the attention economy? Lex Zard will focus on rules for online platforms and artificial intelligence regarding consumer manipulation.